Campaña: Objetivo: por ejemplo: Potenciales clientes.

Conjunto de anuncios:

Público al que nos dirigimos(audiencias)
Ubicaciones (donde se mostrarán los anuncios)
Presupuesto
Calendario.

Anuncios: Texto o copy, formato imagen o video y enlace.

Lecture CESINE 4 ABRIL 2022.

1) Purchase Funnel Oasis⁵⁴

The marketing funnel is a visualization for understanding the process of turning leads (convince) into customers

Marketing funnel stages and conversions (AIDA)

Attention. When the consumer becomes aware of a product or brand
Interest. They develop an interest in product/brand benefits and how it fits in with the lifestyle they have or wish to have.
Desire. The consumer develops a fondness or an attachment towards the brand
Action. The consumer shops around, tries the product, or even purchases it.

2) How to make a Facebook campaign?

Real EXAMPLE

A campaign is a series of ad sets and ads that aim to accomplish a single objective: Generate leads.

At the campaign level, choose an ad objective to define your goals.

Campaigns contain one or more ad sets.

Ad sets contain one or more ads.

Select an editor and create your campaign.
Determine an objective.
Choose your audience.
Set your placement.
Make your budget and schedule.
Curate your ad creative.
Build your page & links.
Report on the performance.

Links "Sales Marketing Funnel"

Facebook inspiration

Soberbia Studio